During that time, the brothers had transitioned from a vocal act to a full-time self-contained musical group with the addition of younger brothers Ernie and Marvin Isley as well as Rudolph’s brother-in-law Chris Jasper. Other big hits include “Love The One You’re With”, “Lay Away”, “Pop That Thang”, “Work To Do”, “That Lady”, “What It Comes Down To”, “Summer Breeze”, “Live It Up”, “Midnight Sky”, “Fight The Power”, “Who Loves You Better”, “Harvest For The World”, “The Pride”, “Take Me To The Next Phase”, “I Wanna Be With You”, “Don’t Say Goodnight (It’s Time For Love)”, “Inside You”, “Choosey Lover” and “Between The Sheets”, and so many others – all released on T-Neck label. Then they signed to Motown and next to T-Neck label, the last which they jumpstarted their run of hit singles with “It’s Your Thing” in 1969.
Because of the success of “Twist And Shout” the Brothers were able to establish their own label, but it proved to be short-lived. Another one of their more well-known originals “Twist and Shout” finally made it to the Top 20 pop chart in 1962 just before the Beatles’ most famous version outsold it. First signed to RCA in the late 1950s, their trio first charting single was “Shout”, which although not a big hit, has become one of their most classic tunes over time. The Isley Brothers was formed in 1954, originally as a vocal trio consisting of brothers O’Kelly Jr., Rudolph and Ronald Isley – another brother Vernon joined them shortly before his tragic death from a hit-and-run incident.
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